Benefits of Digital Advertising
Most Cost Effective Method to Reach Your Customers
1 in 5 viewers who have seen a digital ad
have made an unplanned
purchase based on what was on the screen.
Viewers are engaged with the motions ads
with a high retention rate .
screen views for advertisers
Results of Ads on 30 Screens
Total Plays per Ad per Day
Views per Month
Dwell Minutes per screen
Benefits of Digital Advertising
vs. Traditional Advertising
- Digital marketing is the leader in advertising methods, reaching a targeted receptive audience.
- Your customer base works, shops and dines within a 3-5 mi. radius- GeoLocate your customers.
- 1 in 5 viewers have made an unplanned purchase based on what was on the digital screen, part of the benefits of digital advertising.
- Newspapers- 21%
- Radio – 27%
- Digital Signage Billboards 52%
Cost Effective
Digital Advertising is cost effective for all businesses. Traditional advertising with TV, Radio & Newspapers as well as outdoor advertising on highways, the cost is to high for the average small to medium size businesses which offer local customers wonderful services. Now with digital advertising, the cost is for every business.
Meeting customers at the beginning of the interest level
When customers seek products & services, this is at the top of the buying funnel & when you create content with the right keywords, your pages will appear in google search. Finding your customer base at the beginning of the buying phase is the most effective method of conversion. Of course, offering the best product or service to meet the need is paramount. Digital Marketing & advertising showcases your products to those views who may or maynot need your brand, but the viewer will remember it when the need arises or WOM (word of mouth) can pass along your information to another customer who is interested. Digital advertising showcases your brand to 1000’s of potential customers at a fraction of the cost of traditional advertising.
Real Time Advertising
The cost involved in changing an outdoor billboard vs. refreshing a digital ad is comparing apples to oranges. Real time is the key for digital advertising, literally typing in or updating a video can take a fraction of the time (and cost). Keeping your ads refreshed!
The Digital Advertising Cycle
Put Your Business in Front of Your Target Audience Today
Find Out MoreHow do I get started?
We offer a seamless process for ad creation and joining our network of screens. We work 1:1 with you to gather the necessary content & images for the ad from your website, social media & your favorite pics to add. We can use 5-6 images (horizontal are best) + 5-6 messages to your target audience. Our creative team will be sending a checklist for you to gather and we will finalize the content pre design. We always seek approval once created before loading into our live stream.
What is the minimum & maximum time to advertise?
We offer 3 months, 6 months & 1 year plans. It is necessary to run your ad for a consistent period of time to create brand awareness. The average view is played 4x hourly and the average dwell time is 30+ mins at our locations. Your ad should be catchy, colorful and simple read messages for the viewer to engage. We recommend a full year agreement to get the maximum advertising benefits & adding a QR code as well.
How long does it take to see results?
This is not an absolute science but there are general guidelines that may help here. Advertising generally gets the quickest results for promotion of a brand or service. Google Ads, Facebook ads & billboard ads get attention directly, depending on the messages as well will determine the drive your views get. We recommend a minimum of 6 months with the industry standard of 12 months for brand awareness and cross networking with other brands. The viewer will associate your brand with trust the longer it is played.
What information do I need to prepare for an advertisement?
We offer our clients a checklist to get started with content collection. All assets are kept confidential & proper credit is given when necessary. We look for 10 images + 6-7 messages of 5 words each. Showcasing as many aspects of your service/product line as possible. We showcase you QR code, brand, contact info, social media, images, messages. Changing the ad 4x yearly for a new refresh.
Patrick Brennan Digital Marketing Expert. N-Compass TV
Atlas Virtual Media is the premier leader in indoor digital billboards and digital marketing across Central Virginia. Atlas Virtual Media is a dynamic company who know how to support their clients while developing in-depth marketing strategies that will allow you to grow your reach exponentially across this market at a very reasonable price. If you’re ready to take your marketing and advertising to the next level,
I highly recommend giving AVM a call.
Barney Reiley- CEO Rappahannock Area YMCA
With Atlas, we can use live-motion advertising to announce our upcoming events and programming to our members at each location. I love that we can make these advertisements specific to each of our branches and, at the same time, also run promotions outside of the YMCA to display what we can offer to future members. The ads produced are creative and professional, and we enjoy working with the staff of Atlas. They are attentive and understanding of our unique needs.
- I am an advertiser with Atlas Virtual Media
- My Ads play on the Indoor Billboard Network TV
- My Ads are clear & concise
- My Ads are engaging & catchy
-Barney Reiley, CEO
Rappahannock Area YMCA